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The Most Productive high performance industry professionals belong to FLORIDA SUNSHINE ERA

                                        Know your customers, know your markets

January 19 News -

Sunshine ERA will be sponsoring another Golf Gathering with Friends in the Tampa/St Pete market place in the first quarter. Time Place and Date will be announced shortly.


ERA National Conference update:

2021 Breakout Sessions Announced

The ERA Conference Committee is excited to announce the Breakout Session lineup for the 2021 ERA Virtual Conference, scheduled for March 1-3.

Over the past nine months, volunteers on the Breakout Sessions Sub-Committee have been working diligently to develop 13 Breakout Sessions for the upcoming conference. These interactive sessions are the highlight of the ERA Conference, and while this year we will meet virtually, the interactions, education and insight will not disappoint.

Breakout Session topics for the 2021 virtual conference:

  • How to Collaborate Effectively While Everyone is Working Remotely

  • Guidelines Used by Reps and Distributors to Assess a Manufacturers ROI

  • Selling Through Storytelling: How the Art of Storytelling Can Help You Engage Customers and Improve Sales

  • Incubators to Accelerators, Start-Ups to Scale-Ups: Sound Strategies for Calling on Developing Accounts

  • Nefarious Business Experiences: Protecting Yourself in Today’s Work Environment

  • Onshoring: Myth or Reality?

  • Services Selling: New Revenue Areas in Subscriptions, Software and Solutions

  • Strategies for Success for Manufacturers’ Rep Firms of All Sizes

  • Successfully Managing and Motivating Your Remote Sales Team

  • The Five Best LinkedIn Strategies for Generating Qualified Leads

  • Using Data in Real Time to Drive Sales

  • Virtual Selling: How to Survive and Thrive in the Virtual Sales World

  • Work Smarter, Not Harder: Powerful Time Management Strategies to Boost Your Productivity

For a detailed topic summary of each session, visit 2021 Breakout Sessions.

Attendees will be able to attend four live breakout sessions during the three-day event. And because the conference is held virtually, all registered attendees will have the opportunity to view all Breakout Sessions on-demand at their convenience via the virtual platform.

The conference is less than a month and a half away, so don’t wait to register or sign up to be a sponsor!

Want to listen to a great interview with two OEM suppliers? this interview about what to expect from a rep during COVID is fantastic



ERA national held their annual conference this week. In attendance from the Sunshine Chapter were Seth Brock of CBC, Greg Warren of Brandel Stephens, Tom Cullinan of  Brandel Stephens, Randall Conley of Conley & Assoc., Ted Pacelli of Conley & Assoc., Andy Barnett of Arrow Electronics, Kim Brookshire of Hughes Peters, Keith Bonucchii of South Atlantic Component Sales, and Bill Cabral of HHP Associates. This was a wonderful 2 days of refreshing our selling skills, updating us on the state of the industry and forward insight into the future. If you have not attended, please consider next year, we would love to have you join us.

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