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The Most Productive high performance industry professionals belong to FLORIDA SUNSHINE ERA

                                        Know your customers, know your markets

2nd Annual Sunshine ERA Charity GOLF TOURNAMENT

The Sunshine ERA is proud to sponsor this great event raising money for local 501C charities in our area.
Join us for a fun filled day celebrating our industry and all our accomplishments through the years

Open to Reps, Distributors, Principals, Customers, Friends and Family.

Celebration Golf Club

701 Golf Park Drive

Celebration FL 34747

October 22,2021

0730 sign in and range balls

0830 shotgun start
4 Person Scramble
$125 PP or $475 per foursome
Admission Includes:
Greens Fees
Range Balls
Entry For:
• Longest Drive
• Closest to the pin
One Raffle Ticket
*Additional raffle tickets will be available for purchase day of tournament*
Please complete and return attached registration form as soon as possible


Florida-Sunshine ERA 2021 Rep-Distributor Forum


Registration Deadline is May 13 ... Sign Up Now!


Reps and Distributors: Join the Florida-Sunshine ERA Chapter for Its Annual DTAM Presentation


Don’t miss our annual Florida/Puerto Rico DTAM presentation (hosted in-person and virtually) by Barry Farber of HHP and Lisa Dietrich of Conley & Associates. Register now to join fellow members for an afternoon of education, information and networking. Enjoy a cash bar and heavy hors d’oeuvres provided by the chapter. We encourage you to invite your staff and other industry colleagues as well.


Registration is required. There is no cost to attend this event. Deadline to register is May 13.



Tuesday, May 18

Reception: 5:00 – 6:00 p.m. EDT

Meeting: 6:00 – 7:00 p.m. EDT


Dubsdread Tap Room

549 West Par Street

Orlando, FL 32804







Questions? Email Greg Warren at gwarren@brandel-stephens.com or Lisa Dietrich at ldietrich@conleyrep.com.




If you are attending virtually, the meeting will be hosted via Microsoft Teams.

Login Instructions: 


Join Microsoft Teams Meeting


Or call in (audio only) tel +1 239-567-9020 United States

Conference ID: 984 925 545

March 23, 2021:

SERA wants to thank everyone who attended our first golf event in the Tampa/Ste Pete market.

We had a great time, except for the high winds all day, but we all survived!

Congratulations to the winners:

1st: Andy Day, Lucien Bolduc, Jerry Texel

2nd: Randall Conley, John Abramo, Rob Sandefer, Paul Callahan

3rd: Jim Wilson, Don Providence, Steve Nalls, Dennis O'Reilly.

Longest Drive: Aaron Holloway

Closest to Pin: Tom Cullinan & Marcus Mullarney

Again, thank you to all who supported the day.

March 2 news:

SERA is pleased to announce the next golf get together will be at The Eagles Golf Club - Odessa, Florida - Tampa Bay


March 18th

1130 shotgun start with dinner and awards afterward.

Par is your friend, pick up after you have reached that threshold and move on to the next hole. In other words, the worse score you can turn in is a 72.

No mulligans.

We will have prizes for 1st, 2nd and 3rd place teams, longest drive and two closest to the pins.

The entry into the longest drive and closest to the pins is $5 paid cash at the tournament to SERA.

There will also be two raffles for 2 summer memberships for the Paradis Golf Group.

Paradise Golf (paradise-golf.com)


The cost will $75 per person and that includes your dinner.

You can prepay Lisa or pay at the event.


January 19 News -

Sunshine ERA will be sponsoring another Golf Gathering with Friends in the Tampa/St Pete market place in the first quarter. Time Place and Date will be announced shortly.



ERA National Conference update:

2021 Breakout Sessions Announced


The ERA Conference Committee is excited to announce the Breakout Session lineup for the 2021 ERA Virtual Conference, scheduled for March 1-3.


Over the past nine months, volunteers on the Breakout Sessions Sub-Committee have been working diligently to develop 13 Breakout Sessions for the upcoming conference. These interactive sessions are the highlight of the ERA Conference, and while this year we will meet virtually, the interactions, education and insight will not disappoint.


Breakout Session topics for the 2021 virtual conference:


  • How to Collaborate Effectively While Everyone is Working Remotely

  • Guidelines Used by Reps and Distributors to Assess a Manufacturers ROI

  • Selling Through Storytelling: How the Art of Storytelling Can Help You Engage Customers and Improve Sales

  • Incubators to Accelerators, Start-Ups to Scale-Ups: Sound Strategies for Calling on Developing Accounts

  • Nefarious Business Experiences: Protecting Yourself in Today’s Work Environment

  • Onshoring: Myth or Reality?

  • Services Selling: New Revenue Areas in Subscriptions, Software and Solutions

  • Strategies for Success for Manufacturers’ Rep Firms of All Sizes

  • Successfully Managing and Motivating Your Remote Sales Team

  • The Five Best LinkedIn Strategies for Generating Qualified Leads

  • Using Data in Real Time to Drive Sales

  • Virtual Selling: How to Survive and Thrive in the Virtual Sales World

  • Work Smarter, Not Harder: Powerful Time Management Strategies to Boost Your Productivity


For a detailed topic summary of each session, visit 2021 Breakout Sessions.


Attendees will be able to attend four live breakout sessions during the three-day event. And because the conference is held virtually, all registered attendees will have the opportunity to view all Breakout Sessions on-demand at their convenience via the virtual platform.


The conference is less than a month and a half away, so don’t wait to register or sign up to be a sponsor!


Want to listen to a great interview with two OEM suppliers? this interview about what to expect from a rep during COVID is fantastic




ERA national held their annual conference this week. In attendance from the Sunshine Chapter were Seth Brock of CBC, Greg Warren of Brandel Stephens, Tom Cullinan of  Brandel Stephens, Randall Conley of Conley & Assoc., Ted Pacelli of Conley & Assoc., Andy Barnett of Arrow Electronics, Kim Brookshire of Hughes Peters, Keith Bonucchii of South Atlantic Component Sales, and Bill Cabral of HHP Associates. This was a wonderful 2 days of refreshing our selling skills, updating us on the state of the industry and forward insight into the future. If you have not attended, please consider next year, we would love to have you join us.