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Chapter News

2021 Breakout Sessions Announced

The ERA Conference Committee is excited to announce the Breakout Session lineup for the 2021 ERA Virtual Conference, scheduled for March 1-3.

Over the past nine months, volunteers on the Breakout Sessions Sub-Committee have been working diligently to develop 13 Breakout Sessions for the upcoming conference. These interactive sessions are the highlight of the ERA Conference, and while this year we will meet virtually, the interactions, education and insight will not disappoint.

Breakout Session topics for the 2021 virtual conference:

  • How to Collaborate Effectively While Everyone is Working Remotely

  • Guidelines Used by Reps and Distributors to Assess a Manufacturers ROI

  • Selling Through Storytelling: How the Art of Storytelling Can Help You Engage Customers and Improve Sales

  • Incubators to Accelerators, Start-Ups to Scale-Ups: Sound Strategies for Calling on Developing Accounts

  • Nefarious Business Experiences: Protecting Yourself in Today’s Work Environment

  • Onshoring: Myth or Reality?

  • Services Selling: New Revenue Areas in Subscriptions, Software and Solutions

  • Strategies for Success for Manufacturers’ Rep Firms of All Sizes

  • Successfully Managing and Motivating Your Remote Sales Team

  • The Five Best LinkedIn Strategies for Generating Qualified Leads

  • Using Data in Real Time to Drive Sales

  • Virtual Selling: How to Survive and Thrive in the Virtual Sales World

  • Work Smarter, Not Harder: Powerful Time Management Strategies to Boost Your Productivity

For a detailed topic summary of each session, visit 2021 Breakout Sessions.

Attendees will be able to attend four live breakout sessions during the three-day event. And because the conference is held virtually, all registered attendees will have the opportunity to view all Breakout Sessions on-demand at their convenience via the virtual platform.

The conference is less than a month and a half away, so don’t wait to register or sign up to be a sponsor!

Conference Links

General Info | Registration | Sponsorships | 2021 Sponsors | Conference Schedule

Keynote/General Sessions | Breakout Sessions | Virtual Conference FAQ | Volunteers


Craig Anderson, CPMR, Sumer Inc., Conference Committee Chair

Bryan White, CPMR, Catalyst Unity Solutions, Conference Vice Chair

Lori Bruno, Luscombe Engineering of San Francisco

Tom Griffin, Catalyst Unity Solutions

Adam Grigor, Tech-Trek Ltd.

John Hutson, CPMR, The MacInnis Group

Scott Lindberg, CPMR, Quell Corporation

Todd McAtee, Mouser Electronics

Holly Myers, CPMR, Genie Group

Craig Sanderson, Sager Electronics

Bryan Teen, CPMR, Tech Marketing Inc.

Gary Zullo, Arrow Electronics

Electronics Representatives Association |

October 4, 2020 -  Sunshine ERA is pleased to announce the No Name Bring your Friends Golf Tournament October 29th beginning at 8AM. this is a casual get together playing scramble golf. Small prizes afterward. Due to COVID we are unable to host our annual charity golf torunament but felt it would be great to gather for those that care to. Lunch will be served afterward. Contact Greg Warren at to join us. Only a few slots left! We will be at Celebration to make it easier on our traveling friends.

February 25, 2020 - Sunshine ERA was pleased to accept the award for Chapter of the Year for our First Annual Charity Golf tournament at this years Annual Conference. We want to thank all who participated and helped us organize this great event. Special recognition goes to Greg Thompson of the Carolinas Chapter who not only gave us insight on how to run this but attended our event as well! Thank you Greg Thompson of South Atlantic Component Sales!

Florida-Sunshine ERA organized its first annual golf tournament and charity event at the Tuscawilla Country Club in Winter Springs. The event also celebrated the chapter’s 65 years of service to the electronics industry. The purpose of the charity fundraiser was to establish a foundation that will benefit those in need in the electronics industry. This year’s benefactor was Just Our Soldiers Helpers. We were pleased to give over $3000 dollars to this wonderful cause, thank you Dennis Hewitt for bringing us this wonderful charity organization.

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